Saudi Arabia is the largest economy in the Middle East and is currently undergoing a massive transformation under “Vision 2030.” Historically closed to leisure tourism, the Kingdom is now opening its doors, developing giga-projects like NEOM and the Red Sea Project. Riyadh is rapidly developing its MICE infrastructure to compete globally, hosting major investment forums and entertainment events. The country is shifting from a focus solely on religious tourism (Hajj/Umrah) to becoming a major player in business tourism, sports, and entertainment.